Birth of the first Costa Rican rum in history, Pura Vida

Created by Les Bienheureux, Pura Vida, el ron de Costa Rica, is the first rum in Costa Rican history.

Fermented, distilled and matured in Costa Rica, Pura Vida rums combine the world’s three great rum-making traditions: pure cane juice for the nose, cane honey for smoothness and molasses for digestibility.

These skills, which have often been pitted against each other, are brought together here to produce rums that are unique in the world. Designed in black glasses to beat their direct competitors blind, Pura Vida rums are an ode to Costa Rican culture, kindness and fantastic biodiversity.

The range is available in two editions, X.O. and Pasión, in a unique decanter wrapped in an elegant engraved case made from recycled bagasse (fibrous residue from sugar cane).